Reflecting the Well- Being Ideals of the Aveda Brand

As a mental health counselor and a clinical hypnotherapist, I focus on vocational self- improvement, which is to help people to improve their success in their work environment.Recently, I had the opportunity to work together with the Aveda Institute in Phoenix, Az, to engage their students  in this process of creating more success.


During a demonstration for more than 100 Aveda students- I led them to recognize and then challenge the ideas, thoughts and beliefs in their subconscious that may be working against them. Through exercises in progressive relaxation and guided imagery, I led these students in each day of their orientation, on a journey to manage stress and anxiety, create more control- and to project into a life that they love- focused on a sense of Well- Being.


Being part of an organization like Aveda brings with it a certain responsibility I think, to reflect this sense of Well- Being. I’m inspired by the words of Este Lauder’s own company employees and leaders regarding the realm of holistic beauty; it’s about confidence and expressing your individuality. I recently discovered that the word Aveda- when translated from Sanskrit means “all knowledge. ” And, I think if we focus on the words well- being for a moment and what that means, we can see a connection: It’s physical, mental and emotional well- being. And this can be projected in our image as well- for our own success.

The students were asked to consider their own self-image and what they want to reflect and attract. After all, someone wants to go to a stylist to get what they already have- so, understanding that the need to reflect health, vitality and well- being – is really in their best interest, is key! Yet, we often see that students and trainees experience anxiety as they are learning new skills, and, they often do not know how to deal with these psychological experiences. So much of this is governed by our programing and our subconscious conditioning, and, this is an area where I can help those students to achieve those changes. Cultivating an understanding right from the beginning at Orientation, and building focus to gain control over anxiety and time management are skills that I often teach, and these are skills that will have obvious benefit for the students during their learning process. My job in understanding the human mind and behavior and how to create rapport, is to make students aware of these things.

Now, students and trainees are more able to reflect the Well- Being ideals of the Aveda brand, and, to optimize their effectiveness in their new role here at Aveda and as cosmetologists and estheticians. And, I am confident that if they engage these specific tools consistently, they will be able to reach their goals.

Check out this article by the NIH

Check out this article by the NIH about the integration of hypnosis into cancer care

“There has been widely publicized research on the use of hypnosis with metastatic breast cancer patients. In 1983, Spiegel and Bloom 55 found that weekly group therapy combined with hypnosis was associated with less pain sensation and suffering, and with improved mood, in metastatic breast cancer patients.”


 Hypnotherapy is scientifically proven as a powerful adjunctive therapy- applied along with traditional cognitive therapy. With hypnotherapy, we are addressing the potential unconscious ideas, beliefs, and emotions that often limit the patient from achieving optimal medical outcomes or potentials.

*Many of us need to accept a new purpose-when confronted with a major life challenge- and it may not be about being productive in the ways we were in the past, it is now about self- care and healing- how many people can relate to this?

*I have found in this work that a lot of people don’t give themselves permission to focus on their own healing-  how many people are taking care of everyone else, and not taking care of themselves?

*how many people have negative self -talk when they focus on this condition, or in general about themselves, while working on healing?

How many people can relate to that?

*we learn these ideas-, this internal self- talk, and this is an opportunity to change it! Join me for a weekly online Guided Imagery and Hypnosis for Healing course

Learn to engage the following:

 Breathing exercise- I teach breathing exercises that enable patients to begin to manage and shift out of a stress response and shift into a calming response

Mind/body connections & positive behaviors that correlate with treatment programs and your journey back to health-

Check out this article from the NIH about including Hypnotherapy

Check out this article from the NIH about including hypnotherapy as an adjunct therapy into the treatment options for patients who are suffering with cancer pain.

“There is significant evidence that hypnosis is effective at reducing cancer-related symptoms such as pain, nausea and vomiting, fatigue, and anxiety”

 “Hypnosis has been found to be not only effective in the management of procedural pain, anxiety, and distress but superior to structured attention, empathy, and IV analgesia for those conditions” 

Hypnotherapy is scientifically proven and widely accepted as a powerful adjunctive therapy- applied along with traditional cognitive therapy. With hypnotherapy, we are addressing the potential unconscious ideas, beliefs, and emotions that often limit the patient from achieving optimal medical outcomes or potentials.My role as a clinical hypnotherapist is to motivate patients to engage their mind, body and emotions on their healing journey. And I help them achieve this through focused discussion, guided imagery and exercises in creating calm and relaxation. Acting as a guide, I support patients with engaging in their treatment program and/ or their journey back to health. I help patients with directing their locus of control back to self. So join me in a weekly – online Guided Imagery and Hypnosis for Healing course!

Check out this article from the NIH

Check out this article from the NIH about the effective integration of hypnosis and cognitive behavioral therapy applied in the treatment options for breast cancer patients

“ The present study examined the effectiveness of a multimodal psychotherapeutic approach, combining cognitive‐behavioral therapy and hypnosis (CBTH), to reduce negative affect and increase positive affect in 40 women undergoing breast cancer radiotherapy.”

“ In other words, the CBTH intervention not only reduced negative affect, but also increased positive affect during breast cancer radiotherapy. Computation of effect sizes indicated that the effects seen here are not only statistically significant, but clinically meaningful as well (Revicki et al., 2006).”

I support patients with identifying and balancing psychological factors- such as fears, stress, negative thinking, and worry. These can be replaced with greater calm, positive thoughts and emotions, and the projection of hope into the healing of the body- as well as follow through with the behaviors that support their health by being disciplined and nurturing towards one’s self. Patients learn to identify and modify environmental, occupational, and lifestyle factors. And, for each person that could be different-as with relationships to their work, or with people, or to how they manage stress. So join me in a weekly online Guided Imagery and Hypnosis for Healing course!

Hypnotherapy is scientifically proven as a powerful adjunctive therapy- applied along with traditional cognitive therapy. With hypnotherapy, we are addressing the potential unconscious ideas, beliefs, and emotions that often limit the patient from achieving optimal medical outcomes or potentials.

Stress Management and Habit Control: Using Hypnosis as a Learning Tool

A recent inquiry has been made into the role stress plays in different aspects of Americans’ lives. The study entitled, “The Burden of Stress in America” conducted by the Robert Wood Johnson Foundation, together with the Harvard School of Public Health, emphasizes the public’s personal experience of stress, the perceived effects of this and, their methods of coping with their stress. Within this survey, conducted between March and April of 2014, a sample of approximately 2,500 respondents concludes that half of the public reported a stressful event or experience in the last year; claiming health related issues as the dominant factor.

Citing the impacts of stress on health, the survey reveals some significant findings regarding our sleep cycles and the qualities of our thinking and emotional health:

The most commonly reported effect on health among those under a great deal of stress in the last month are bad effects on emotional well-being (63%), problems with sleep (56%) and difficulty in thinking, concentrating or making decisions (50%).

The study clearly reflects the habits that we often deal with in order to manage stress. In addition to the quality of our seep and cognitive function, we could also consider the quality of our eating. These are all habits, learned behavior- some of them have physical components, others are purely psychological in nature; but both can be helped when we learn how to replace coping skills and desensitize old triggers, for example. The survey goes on to reveal changes in behavior patterns, as many who experienced a great deal of stress in the last month reported changes to their normal sleeping and eating patterns:

For example, seven in ten (70%) said they slept less than they normally do, and 41% said they slept more. While 39% said they ate more. More than four in ten (44%) said they ate less than they usually do.

Within the role of stress management, we learn to deal with the parts that we can be most effective with at a given time. And, taking this understanding one step further with self- management, we engage the quality of our own personal coping mechanisms, and this can lead us to habitual healthy positive coping skills. In other words, recognizing when we are stressed and then engaging something like, a breathing technique, listening to a recording, meditation, exercise, these are all healthy habitual coping mechanisms. Here is what the survey had to say about how stressed people tried to reduce their stress in many ways:

About seven in ten (71%) say they regularly spent time with family and friends to reduce stress, while just under six in ten said they regularly prayed or mediated (57%), spent time outdoors (57%) or ate healthfully (55%). However, more than half of respondents did not take certain steps to reduce their stress that are often recommended by experts, such as regularly exercising (51% did not) or regularly getting a full night’s sleep (54% did not).

Regarding the hypno-therapeutic process and habit control, we approach this from the standpoint of how habits are subconscious learned behaviors. And, we begin to understand that learning to change them is not so much about thinking about them with the conscious mind, but changing the learned behavior in the subconscious mind. It’s about this integration of change into the conscious and subconscious mind. This is what hypnotherapy does. So, when one’s conscious critical thinking understands that change needs to happen, but the subconscious programming is not in alignment with that, this is when we struggle. We can use hypnosis as a learning tool to change the subconscious associations. Then, what we know consciously is in our best interest, becomes what we then feel motivated to change from a subconscious point of view.

This is the basis of how to treat some habits such as poor sleep cycles, food addiction and weight loss, or even technology addiction. As for smoking, we can deal with the psychological aspect as well as help people with the chemical addiction by titrating down. Perhaps most importantly, though, is a consideration of the quality of our thinking. In other words, a tendency towards a glass half full as opposed to the glass half empty, or, worry. Teaching people to see opportunity, focusing on gratitude, focusing on what we want in a given moment as opposed to what we are afraid may happen. It is here that we move out of worry and doubt and into trust and believing ourselves, recognizing the aspects of our life that show up and validate that expectation; that we can trust ourselves. Additionally, hypnotherapy is a fabulous tool for projecting into our desired future(s), a future that is more focused on a happy, healthy and wonderfully productive life.

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